Privacy Policy

Last updated: 5 September 2026

Scope and responsibility

Pixeltronica.com ("the site") is operated by Pixeltronica.

This policy applies to pixeltronica.com and its subdomains operated by Pixeltronica ("we", "us" and "our"), unless a separate privacy notice is provided. These sites may be used for Pixeltronica’s own services, demonstrations and promotional activities, or as campaign websites and playable music experiences for clients.

Pixeltronica is the controller responsible for personal information where we decide why and how it is used, including enquiries sent to us and the operation and security of our own websites. In data protection law, this role is called a controller. You can contact us at hello@pixeltronica.com.

For a client campaign, responsibility depends on the activity. A client may be the controller for campaign information, with Pixeltronica processing it on the client’s instructions. Any campaign-specific privacy notice will identify the responsible organisation, explain its use of information and provide contact details. Hosting on a Pixeltronica subdomain does not, by itself, determine who is the controller. Where a campaign notice supplements this policy, it applies to the processing it describes.

Information you provide

If you email us, we receive the information you choose to include, such as your name, email address, company details and project information. We use it to answer enquiries, discuss potential work, provide services and communicate about existing projects. Please avoid sending personal information that is unnecessary for your enquiry.

Our standard website and playable experiences do not require an account. If a campaign offers a contact form, competition, mailing-list subscription or other collection of personal information, the relevant information and privacy notice must be provided at the point of collection.

Technical information and server logs

Our servers and hosting providers automatically record technical information when you access a site. Depending on the server configuration, this may include your IP address, the date and time of a request, the requested page or file, browser and device information, referring page and response or error codes.

We use this information to deliver and secure the sites, diagnose faults, prevent abuse and understand overall traffic and service performance. We do not use routine server logs to build advertising profiles, track you across unrelated websites or establish your real-world identity. Technical information may nevertheless be examined where necessary to investigate a security incident, misuse or a legal claim.

Server logs are not necessarily anonymous: IP addresses and other online identifiers may constitute personal data. We treat them accordingly. Any statistics described as anonymous must not identify an individual or allow an individual to be identified. Removing a name or aggregating some fields does not, by itself, make the underlying logs anonymous.

Cookies and browser storage

Our standard sites do not use advertising cookies, tracking pixels or behavioural advertising tools. Routine server logging is separate from browser storage.

We use Mixpanel to count aggregate track starts and completed track plays in our playable experiences. Start events contain the experience and track identifiers. Completion events also contain the final percentage score. Both contain a random event identifier used to avoid duplicate counting. Every event uses the same aggregate identifier: we do not assign a persistent identifier to a visitor or device, enable Mixpanel autocapture or session replay, or ask Mixpanel to derive location from the request. Mixpanel processes these events for us using its European data-residency service. This measurement does not set cookies or use browser storage. It tells us how many plays were started and completed and the scores achieved, not how many distinct people listened.

Our playable experiences use browser local storage to remember your best scores for individual tracks. The standard score-saving feature stores track identifiers and scores on your device; it does not require an account or send those saved scores to our servers. These values are not used for advertising or cross-site tracking.

Saved scores remain until you clear the site’s browser data, your browser removes them or the experience replaces them. You can remove them through your browser’s site-data settings. Blocking local storage may prevent scores from being remembered between visits.

Where a campaign uses additional cookies, analytics or other storage and access technologies, its notice will explain their purpose and the available choices. Where the law requires consent, those technologies must not be used before consent is obtained. Describing a technology in this policy does not replace any required consent or opt-out mechanism.

Purposes and lawful bases

Where we act as controller, we rely on the following lawful bases under the UK General Data Protection Regulation (UK GDPR), as applicable:

Legitimate interests: responding to business enquiries, managing client relationships, and operating, protecting and maintaining our sites. We consider whether these interests are outweighed by your rights and interests.
Contract: taking steps at your request before entering a contract with you, and fulfilling that contract. Where you represent a business client rather than contracting personally, relationship correspondence is generally handled under legitimate interests.
Legal obligation: keeping records or disclosing information where the law requires us to do so.
Consent: activities for which we request your permission, such as optional campaign marketing. You may withdraw consent at any time without affecting the lawfulness of earlier processing.

We do not use your information for automated decisions that produce legal or similarly significant effects on you.

We do not sell, rent or trade personal information, or use routine server-log information for third-party advertising.

Information may be accessible to service providers supporting hosting, infrastructure, email and business administration, and to professional advisers where necessary. We may disclose information where required by law, to protect legal rights or to investigate misuse. Client access to campaign personal information must be explained in the relevant campaign notice; operating a campaign does not give the client access to unrelated Pixeltronica enquiries.

We treat non-public project discussions, briefs, music, artwork and campaign material as confidential. Relevant information may be shared with people who need it to deliver the work, subject to appropriate confidentiality arrangements. We can agree a separate non-disclosure agreement where required.

International processing

The location of processing depends on the service providers used for the site or campaign. Where personal information is transferred outside the UK and UK transfer restrictions apply, an applicable adequacy regulation or appropriate safeguards, such as approved contractual arrangements, are required. Contact us for information about the arrangements relevant to your information.

How long information is kept

We retain personal information only for as long as necessary for the purpose for which it is processed:

Server logs: for the operational, troubleshooting and security period relevant to the hosting service, with longer retention where necessary to investigate an incident or meet a legal requirement.
Enquiries and project correspondence: while the enquiry or relationship remains relevant, and afterwards where necessary for contractual, accounting, legal or dispute-resolution purposes.
Campaign information: for the period, or according to the criteria, stated in the campaign-specific notice.
Locally saved scores: as explained in the browser-storage section above.

Retention decisions take account of the information’s purpose, sensitivity, applicable legal requirements and any unresolved matter. Contact us for details of the retention arrangements applicable to a particular site or enquiry.

Your rights and complaints

Depending on the circumstances and lawful basis, you may have the right to access your personal information, correct it, request its erasure, restrict its processing, object to processing based on legitimate interests, and receive or transfer certain information in a portable format. These rights are subject to legal conditions and exceptions. Where processing relies on consent, you can withdraw it.

To exercise your rights, contact hello@pixeltronica.com. We may need proportionate information to verify your identity. Where a client is responsible for the processing, we will direct you to the relevant controller or assist it with your request as appropriate.

External sites and changes

Links to artist, ticketing, streaming, social or other external services are governed by those services’ privacy notices. This policy does not cover their independent processing.

We may update this policy as our sites, services or legal obligations change. The date above identifies the latest revision. Where required, we will provide additional notice of material changes.